Marketing and Promotion
Pre-Launch Strategy
Build Author Platform
- Website creation ($200-$500)
- Social media presence
- Email list development
- Blog or content strategy
Advance Reviews
- NetGalley listing ($450+ for 6 months)
- ARC (Advance Review Copy) team
- Book blogger outreach
- Editorial reviews ($100-$500)
Launch Strategy
Pricing Strategy
- Launch price promotions
- Pre-order planning
- Price pulsing techniques
Marketing Tools
- Amazon Advertising
- BookBub Ads
- Social media advertising
- Newsletter promotions
Post-Launch Marketing
- Email marketing campaigns
- Content marketing
- Book signings and events
- Cross-promotion with other authors